Conducted by telehealth company Hims & Hers, the study pinpointed the most popular sexual fantasies in the UK today, surveying 3,500 Brits to find out about their preferences between the sheets.
The report, called ‘Let’s Talk About Sex’ looked at the niche things that people were into, highlighting some of the fetishes that the majority of the public may not know about.
One trend is more popular than the others, by a long way (Getty Stock Photo)
The findings revealed that one in 25 Brits were interested in ‘objectphilia’, which is when a person ‘engages with a sexual or romantic relationship with an inanimate object’.
Anything can qualify as an ‘inanimate object’, from a specifically designed sex toy to a lamp, the preferred objects weren’t specified in the report.
It was also found that eight percent of participants have a foot fetish, meaning that they want to carry out sexual acts involving feet, but this is trumped by the 10 percent of people that want to engage in ‘cuckolding’, which is where someone ‘makes’ their partner ‘cheat’ in front of them while they watch, to everyone’s enjoyment.
No stone is left unturned.
Another trend that Brits enjoy is a ‘dom and sub relationship’, which 17 percent of people want, and is where one person has ‘consensually agreed power’ over the other.
Sixteen percent of people want to engage in sexual voyeurism, which involves watching others engage in sexual acts, while 11 percent of Brits were interested in pegging.
Almost a third of people want to try erotic role play (Getty Stock Photo)
But one sexual trend stands head and shoulders above the rest, and 32 percent, almost a third, of Brits are interested in exploring it.
It’s none other than erotic role-play, which is when you act out scenarios that lead to sex, such as pretending to be strangers, a teacher/student dynamic, or even cheating fantasies.
Other trends that were popular were dry dating (14 percent), where people date without drinking alcohol or taking drugs, a ‘sugar relationship’ (13 percent), which is where one partner offers financial rewards for companionship or intimacy, as well as getting paid to supply adult content on platforms such as OnlyFans (nine percent).
But when it asked participants about what would improve their sex lives, seven percent said that trying a different kind of sex would improve their relationship, instead of a higher frequency of sex.
Dr Denise Asafu-Adjei, a urologist at Hims & Hers commented on these findings, saying: “People have become more curious. They’re doing a lot more than we are taking stock of.”
55 percent of Brits are having sex, weekly (Getty Stock Photo)
Another part of the report looked at how often people were having sex in different parts of the country.
Overall, 55 percent of UK residents said they were having sex once a week, with 59 percent being men and 51 percent being women.
Londoners were clear at the top with 67 percent of people there having sex at least once a week, with those from the North West in second at 57 percent while the East Midlands took bronze with 56 percent.
Unfortunately for Northern Ireland, they sat bottom of the list with 44 percent, with Wales and the East of England coming second-from-bottom – as just 49 percent of residents were getting frisky weekly.
But the most interesting finding was that Brits thought that more people were having regular sex that there actually are, as on average, they estimated that 81 percent of Brits were having sex at least once a week, 26 percent higher than reality.
Dr Asafu-Adjei weighed in on these findings, explaining: “It’s hard to convince people that there truly isn’t a standard sex life.
“There is a spectrum and I feel like people have a false sense (that there’s a solid answer). It’s really different for everyone.”
