The tech beast held its annual event at Apple Park in California today (9 September), nicknamed ‘It’s Glowtime’.
Here, Apple has unveiled its latest model of the iPhone alongside brand new items like the Apple Watch Series 10. Coming in brand new colours and with special new buttons, the excitement has ramped up for the iPhone 16.
Ahead of the big event, the company’s logo was reimagined into a swirl of vivid colours, reflecting the mysterious name and potentially referencing new artificial intelligence (AI) capabilities.
There’s even a fancy new button (Apple)
Apple already confirmed some advancements ahead of the iPhone 16 reveal with Apple Intelligence, including AI writing tools, voice transcribing and the rather bizarre Genmoji.
While we might not all be picking up latest phone from the company following this exciting announcement, many of us will likely be updating our devices to iOS18.
But regardless of how many of us manage to convince ourselves ‘we really do not need the latest iPhone’, plenty of fans will still be longing for this iPhone 16 following today’s launch.
Apple CEO Tim Cook said it’s the first iPhone ‘designed from the ground up for Apple Intelligence’ and promises it ‘raises the bar for what an iPhone can do’.
Just a few of the things the iPhone 16 features include: aerospace-grade aluminium, 85 percent recycled content in the enclosure, spatial photos and a new ultra-wide camera allowing for automatic focus and more light capture in low-light situations.
The new iPhone colours (Apple)
This shiny new device is set to come in various colours including white, black, ultra marine, teal and pink. And its screen comes in two sizes: 6.1 inches for iPhone 16 and 6.7 inches for iPhone 16 Plus. These screens can reach a whopping 2000 nits of peak brightness and go as dim as just one nit.
Plus, it will feature a special Camera Control button to make taking snaps even easier. Stopping you from having to tap your display or use a volume button, you’ll be able to adjust the camera settings by sliding your finger back and forth.
You can even use this button for some exciting features – you can take a photo of a restaurant and then Apple Intelligence will just look up the information for you. And, you can use it to search for items.
This is part of Visual Intelligence and is set to come later this year.
